April 27, 2016
Turner Classic Movies (TCM) today announced the launch of its first ever-official fan club, TCM Backlot, which will serve as the ultimate destination for enthusiasts of TCM. TCM Backlot will give fans unprecedented access to all things TCM including exclusive content, never-before-seen talent interviews, archival videos from the TCM vault, an exclusive TCM podcast, as well as opportunities to win visits to the TCM set, attend meet and greets with TCM hosts and the opportunity to influence programming through online votes. TCM Backlot can be accessed at tcmbacklot.com for an $87 annual fee and will be available for fans to join on April 27, as a kick-off to the 7th annual TCM Classic Film Festival which begins the next day in Hollywood. The fan club was created in partnership with fullcube, a platform integrating and automating subscription-based businesses.
“Creating a fan club allows us to super-serve and further engage with our most passionate and devoted fans,” said Jennifer Dorian, general manager of TCM. “We are always looking for exciting and immersive brand extension opportunities and TCM Backlot offers just that – allowing fans the ability to go behind-the-scenes and dive deeper into the world of TCM, providing a consistently updated fan experience filled with entertaining content and engaging opportunities.”
“The creation of TCM Backlot shines a spotlight on the tremendous opportunities for media companies, like TCM, to transform their relationship with consumers,” said David Hickson, co-founder and CEO of fullcube. “Fullcube’s capabilities help create a brand extension for TCM by bundling a wide variety of engaging assets such as digital content, e-commerce, event and experiential assets, into a premium subscription offering delivering exclusive benefits to classic movie lovers.”
TCM Backlot will provide members with robust access to TCM content, talent, programming and events. Membership highlights include:
- Programming Influence – receive an advance look at TCM programming and have the opportunity to influence the schedule of movies through contests and voting.
- Guest Programmer – enter to win an opportunity to co-host a night of movies with a TCM host.
- On-set Tours – win the opportunity to tour the TCM set and watch a TCM production being shot as well as interact with TCM hosts and crew.
- VIP Event Access & Members-Only Events – enjoy exclusive access to special events during the annual TCM Classic Film Festival and the TCM Cruise, as well as exclusive events at historical Hollywood sites and members-only TCM Bus Tour events
- Giveaways and Discounts – receive discounts to TCM related events, tours and merchandise as well as contest givaways of TCM merchandise.
About Turner Classic Movies (TCM)
Turner Classic Movies (TCM) is a two-time Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world highlighting the entire spectrum of film history. TCM, which is available in more than 85 million homes, features the insights of hosts Robert Osborne and Ben Mankiewicz, plus interviews with a wide range of special guests and serves as the ultimate movie lover destination. Currently in its 22nd year as a leading authority in classic film, TCM offers critically acclaimed series like The Essentials, hosted by Robert Osborne and Sally Field, along with annual programming events like 31 Days of Oscar® in February and Summer Under the Stars in August. TCM also directly connects with movie fans through events as the annual TCM Classic Film Festival in Hollywood and the TCM Classic Cruise, as well as through the TCM Classic Film Tour in New York City and Los Angeles. In addition, TCM produces a wide range of media about classic film, including books and DVDs, and hosts a wealth of material online at tcm.com and through the Watch TCM mobile app.
TCM is part of Turner, a Time Warner company. Turner creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
fullcube is a platform integrating and automating subscription-based businesses. Developed after more than a decade of experience designing, launching and managing premium subscription programs for enthusiast brands, the fullcube platform simplifies the consumer experience and maximizes revenue for subscription offerings from publishers, media, entertainment and sports companies, and membership organizations. fullcube’s platform provides an infrastructure that creates a premium subscription product and integrates multiple subscription offerings into a single hierarchy through the bundling of digital content, commerce, event and experiential assets designed to engage subscribers spanning the spectrum from fanatical to brand-new. For more information, visit: www.fullcu.be.
(Source: Press Release TCM Press Room)