Posted by Larry Gleeson
“The industry is still in the midst of change. The digital transformation is not yet complete and new possibilities for film that are worth a closer look are constantly opening up. With its platforms and different formats, the EFM provides participants with the tools to meet the contemporary challenges of the business.”
President and founder of the EFM Beki Probst comments on the anniversary: “When the EFM began in 1988, it was clear that the Berlinale wanted to create a meeting point for the industry and that our planned format of a European Film Market would work. We never imagined that the EFM would become one of the most important film markets worldwide, reflecting the movements and pioneering spirit of the film industry in an incomparably diverse way. In all modesty: The EFM is a success story and has consistently been one for 30 years.”
Berlinale Director Dieter Kosslick congratulates Beki Probst on 30 years of successful work: “Without Beki Probst and her contacts worldwide, her charm and cosmopolitan gift for combining business and culture, the EFM would never have become such a successful platform and the strong backbone of the festival.”
In its anniversary year, Canada will be the “Country in Focus” at the EFM. Canada’s successful film industry will present itself comprehensively and highlight special aspects of Canadian filmmaking.
(Source: Berlin Press Office)