Viewed by Larry Gleeson, during the Santa Barbara International Film Festival.
The film opens to a catchy pop tune by Richard Hawley, “Tonight the Streets Are Ours,” a tune reminiscent of a Frankie Valle number.
Guetta quickly begins telling his story. He buys lots of second hand and/or irregular clothing and resales them at upwards of 800% markups.Guetta’s
appearance, mannerisms, and speech establish him, without a doubt, as a huckster. Soon, Guetta delves into his experiences with a video camera and the dawning of the underground street art movement.
Guetta’s cousin, known as “Space Invader,” for his tiles that resemble the character from the video game by the same name, allows Guettato record Space Invader’s work. Along the way Guetta is introduced to other street artists such as Neckface, Swoon, Cheez Coma and Shephard Fairey, the world’s most prolific graffiti artist for his use of pro wrestling’s 7’4″, 450 pound Andre “the Giant’s” mug on a piece of work with OBEY plastered upon walls everywhere. Shephard Fairey also takes credit for the iconic Obama image.
Fairey allows Guetta to accompany him around the world as they place art work in major metropolitan cities of New York and Paris and to document the art work that more often than not is gone the next morning. Guetta envisions making the definitive documentary of the street art movement and likes the element of danger that came with climbing illegally to tops of buildings and defacing the buildings’ walls.
Throughout Guetta and Shephard Fairey’s exploits one name kept surfacing – Banksy. In a ‘Who is John Galt’ manner, the world begin asking, “Who is Banksy?” According to Guetta, Shephard Fairey called one day out of the blue and informed Guettathat Banksy was “here”. Guetta abruptly dropped what he was doing and sped to meet the elusive Banksy.
Guetta immediately put himself at Banksy’s disposal escorting Banksy to all the Los Angeles hotspots. Impressed, Banksy invited Guetta to London, England, as Banksy wanted to begin “showing” his work. Guetta accepted and captured Banksy’s telephone booth “modification” and counterfeit Princess Diana currency during a three day art show on skid row featuring a painted elephant (which garnered media attention due to animal rights activists). Street art was now a hot commodity. And a Banksy piece was a welcomed piece in any modern art collection.
Meanwhile, Guetta was creating his own identifiable image titled Mr. Brainwash. Here the film shifts as Guetta is inept at filmmaking. Banksy talks Guetta into parting with the street art footage so a real documentary can be made. The remainder of the film deals with Guetta creating questionable works of art and his wheeler-dealer antics with his own Mr. Brainwash, “Life is Beautiful” art show, while Banksy provides insightful, and often comedic commentary.
In my opinion the film is a must see. Banksy appears hooded and speaks in a distorted voice in Exit Through the Gift Shop, a hood-wink name for this film. Recommended.